The US automotive house is a clear case of how a centuries-old brand can be transformed by taking full advantage of technology.

Henry # Ford is the inventor of the assembly line, and he is the one who started the automotive revolution.

Before Ford, in fact, cars were handcrafted products of the highest quality, but with decidedly not very affordable costs. By inventing the assembly line, it has been possible to halve and significantly reduce both production time and costs.

An automotive company therefore Ford, which was fundamental in the early twentieth century, to donate a single car to every single American.

Clearly the automotive world is changing more and more, and in 118 years Ford has been able to reinvent itself more and more.

A very simple example, and one that we have also been able to see lately, is the ability to reinvent oneself within Ford dealerships. The latter were forced, due to the covid-19 pandemic, to close their doors, but to open virtual doors and sell cars online.

This ability on the part of the dealerships was supported by Ford, which however had important problems, as regards the procurement of raw materials related to microchips.

During this phase of the past couple of years, Ford has questioned itself and sought to find new opportunities within difficult areas.

First of all, Ford wanted to interpret what car brands do. Transforming the business is a very complicated word, and one that can give management a lot of worries.

However, it is never an urgent word that pushes top managers to revolutionize their corporate home in a short time. The covid-19 pandemic has given way to a series of revolutions, which have seen the entire Ford world change dramatically in a short time.

With this covid-19 pandemic, we have come to welcome the move to vehicle electrification and other digitally connected products. All this because Ford has listened to people's needs, which are linked to greater safety and convenience of cars.

The future of the automobile is linked to a broader concept of production, linked more to electrical architectures and profound knowledge, which can hardly be copied.

The connected car is a very important aspect, and one that is increasingly being taken into consideration by car manufacturers. Upgrading the cars, dynamically, and the customer relationship is about to change dramatically.

Once upon a time, you could not even go to the mechanic for months or years, while currently with the updating of the infotainment safety systems, a constant update even from a distance is essential.

Ford, for example, has decided to activate collaborations with strategic partners for the optimization of the software of its vehicles. Starting next year, millions of Ford and Lincoln vehicles will be “driven” by the Android operating system, with integrated Google apps and services.

Here is how the transformation also passes from the way of living the car and its ability to listen to people in their needs.

The last fundamental aspect is clearly the relationship with the customer, which will have to be modified in order to have a clientele, more and more satisfied and happy with their cars.

Customers have very specific needs, and they know perfectly well that they can be met. The level of technology and the level of Customer Experience has risen significantly in recent years.

Ford has impressive strength, in terms of people's ability to listen… as well as an astounding ability to anticipate future needs as well. Using the so-called big data and all the information that they can boast, it is in fact able to achieve an optimization of the customer experience, towards people.

This is how it is essential to adapt, and how it is essential for car manufacturers, but also for workshops to go and transform their way of being and their relationship with customers.

Indeed, a secular brand like Ford has been able to keep pace with progress, thanks to the use of technology and related information systems.

Clearly we have taken Ford as a prime example, but a lot of car manufacturers are developing a real revolution. Just think of Volkswagen, but also the German automotive manufacturers or the Japanese Toyota.

With a sustainable mobility revolution that is gaining ground, here's how the big giants and large automotive groups have an advantage in this regard. The stellantis group can boast an enormous range of information, regarding the use of the cars, in terms of mileage and vehicle management according to a maintenance area.

Fiat, but also Alfa Romeo and Lancia, are part of a huge group that contemplates Jeeps, just to cross our Alps for a moment. The information held in the Stellantis headquarters could really anticipate what sustainable mobility will be. An increasingly connected world, where the human relationship between customer and Automotive operator is more fundamental than ever in the field of customization.

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