According to the latest studies, it is clear that small and medium-sized enterprises, including workshops, do not know how to communicate adequately.

Knowing how to make a process or a product does not mean being able to communicate adequately. In fact, we can be the best connoisseur of a certain aspect, but we don't really know if this product is perceived and received adequately by people.

Therefore, this is ...

Within this article, we will try to understand how important innovation is within the workshop.

When we talk about innovation, very often our mind travels to technological sectors. We can think, for example, of the last mobile phone or the last computer.

10 years ago, cell phones were very different from the ones we use these days. We still don't know what mobile phones will look like in 10 ...

Very often, many workshops do not create an efficient marketing plan, due to some common mistakes. Let's find out what these errors are, so as to avoid them.

Everyone does their job, in the best possible way. We can safely say that this phrase can be applied to many sectors and many areas. No one is perfect in every area, and therefore it is normal to make some mistakes ...

The world of social media has completely revolutionized the way you present your company. In this article, we will see how essential it is to align with the latest communication methodologies.

When presenting the workshop to your customer, but also online, it is essential to describe in detail, as many qualities as possible . Attention! We do not want to claim to change reality, but to express in a convincing way ...

In this article, we will see how the Automotive sector is evolving in relation to marketing.

Even cars and the automotive industry have always been at the center of marketing policies. Producing a car absolutely does not mean selling it in a simple and immediate way.

By now the competition is very high, and this inexorably pushes to implement and develop well-defined marketing campaigns and strategies. Each Automotive house tries ...